This topic is interesting and important in the area of CAAD. There are a few important writing that could be used as an important references.

Cinema & architecture: by Maureen Thomas (book)

Ahmad Rafi (1999) Visualisation of Design Using Animation for Virtual Prototyping, Architectural Computing from Turing to 2000 [eCAADe Conference Proceedings / ISBN 0-9523687-5-7] Liverpool (UK) 15-17 September 1999, pp. 519-525

Rafi A, Karboulonis P (2003) Design considerations for the design of an advanced VR interface for knowledge management and its relevance to CAD, Automation in Construction

Bridges, Alan (1995) Design Precedents for Virtual Worlds, Sixth International Conference on Computer-Aided Architectural Design Futures [ISBN 9971-62-423-0] Singapore, 24-26 September 1995, pp. 293-302

This research should elaborate on significant values that  represents each of the study. This may also affect visualisation tools 
for different stages of architectural design process.